Arena of Beauty 2025 is scheduled to take place from April 25 to 27, 2025, at the Inter Expo Center in Sofia, Bulgaria. This event is a national exhibition specializing in professional cosmetics, hairdressing, manicure, pedicure, SPA, and wellness sectors. It stands out as the only specialized B2B event showcasing professional cosmetic products, services, and equipment for beauty salons and SPA centers.

The exhibition offers leading Bulgarian and international manufacturers and importers the opportunity to expand their business and find new distributors. Visitors will have the chance to discover new professional brands and gain information about the latest products, therapies, and services in their field. The event also features workshops, seminars, conferences, and competitions, providing participants with avenues to enhance their knowledge and skills.