Expo Beauty Show (EBS) is the largest professional beauty fair in Latin America, held annually at Centro Citibanamex in Mexico City, Mexico. The event aims to showcase the latest trends and innovations in various areas of the beauty industry, including hair, makeup, nails, skincare, and barbering.

EBS brings together over 400 brands and more than 270 exhibitors from around the world, allowing professionals to discover the newest products and stay updated on the latest developments in the industry. The event features live shows, seminars, and workshops, contributing to the enhancement of participants’ knowledge and skills.