Venue: Sarit Expo Centre, Nairobi, Kenya

Beauty East Africa 2028 is an international beauty, cosmetics, and personal care exhibition scheduled to take place from 15 to 17 February 2028 at the Sarit Expo Centre in Nairobi, Kenya.

Focusing on the growing beauty and cosmetics industry in East Africa, the exhibition aims to bring together international manufacturers, brands, importers, distributors, wholesalers, retail chains, and industry professionals under one roof.

Beauty East Africa offers valuable opportunities for companies seeking to establish new business connections and expand their presence in Kenya and neighboring markets, including Uganda, Tanzania, Rwanda, and Ethiopia.

Why Exhibit at Beauty East Africa 2028?

The increasing demand for beauty, cosmetics, and personal care products across East Africa presents significant export and investment opportunities for international brands.

As one of the region’s major commercial hubs, Kenya offers a strategic gateway for companies looking to enter the African market, supported by its expanding distribution networks and access to neighboring countries.

By participating in Beauty East Africa 2028, you can:

• Connect directly with industry professionals from Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
• Establish new partnerships with importers, distributors, and wholesalers.
• Showcase your products to international buyers and retail representatives.
• Gain valuable insights into regional market dynamics, consumer trends, and emerging business opportunities.
• Increase your brand visibility in the African market and develop new export opportunities.
• Beauty East Africa aims to become a key B2B trade platform, connecting international cosmetics manufacturers with buyers and distribution networks across East Africa.

Exhibition Product Categories
Beauty East Africa 2028 welcomes companies operating across various segments of the beauty and personal care industry, including:

• Cosmetics & Makeup Products
• Skincare & Dermocosmetics
• Perfumes & Fragrances
• Hair Care Products
• Personal Care & Hygiene Products
• Nail & Eyelash Products
• Beauty Salon & Professional Equipment
• Packaging & Cosmetics Manufacturing Solutions
• Opportunities in the East African Cosmetics Market

As one of East Africa’s leading commercial centers, Kenya offers significant growth potential in the beauty and personal care industry.

According to market data shared by the organizer, Kenya’s beauty and personal care retail market was estimated to reach approximately USD 957 million in 2025, with retail sales value recording growth of approximately 15% during the same period.

These developments present valuable opportunities for Turkish cosmetics and personal care manufacturers to enter new markets, establish distribution partnerships, and develop long-term export relationships.

For further information about Beauty East Africa 2028, including participation opportunities, stand options, floor plans, and current exhibition rates, please feel free to contact us.