M.O.W. is one of Europe’s leading B2B furniture trade fairs, recognized as a powerful platform focused on high-volume, sales-driven product segments. Held annually in Germany, the fair brings together over 500 exhibitors and professional visitors from more than 60 countries.

The exhibition showcases a wide range of furniture collections with strong sales potential, covering all living spaces—from living rooms and bedrooms to kitchens and office furniture.

Who Should Exhibit?

• Furniture manufacturers
• Export-oriented companies
• Wholesalers and distributors
• Retail chains and buying groups
• E-commerce and retail companies
• Project developers and interior designers

M.O.W. offers direct access to key decision-makers, with the majority of visitors having purchasing authority.

Why Participate?
Sales-driven concept: Your products convert directly into orders
International buyer network: Visitors from 60+ countries
Real business platform: Meet retail chains, distributors, and major buyers face-to-face
Fast-moving trade model: Focus on stock-ready and mass production items
New market opportunities: Strong networking in the heart of Europe

Unlike traditional “showcase” exhibitions, M.O.W. is a true order and sales fair, ensuring a faster and more tangible return on investment.

Export Advantages for Turkish Companies

• One of the most effective gateways to the European market
• Direct access to Germany-based buying groups
• Ideal platform to highlight Turkey’s competitive pricing and quality advantage
• Strong opportunities for distributor and retail chain agreements

For Turkish companies, M.O.W. is a key event for high-volume sales and long-term business partnerships.