Sajam Kozmetike – “The Touch of Paris” is one of Southeast Europe’s most established and prestigious trade exhibitions dedicated to the cosmetics, beauty, aesthetics, and wellness industries. Now in its 43rd edition, the event brings together industry professionals, leading brands, and innovative solutions under one roof.

The exhibition provides a strong commercial and sector-focused platform by showcasing the latest products, trends, and professional applications in beauty and personal care.

Why Exhibit ?
Sajam Kozmetike offers participating companies valuable opportunities to establish new business connections, access regional markets, and promote their brands to a highly targeted professional audience.
Through seminars, live demonstrations, and training sessions held alongside the exhibition, participants can closely follow current industry developments and build long-term, sustainable partnerships.

Exhibition Scope & Featured Sectors

The exhibition covers a broad spectrum of the beauty and personal care industry, including but not limited to:

• Cosmetics and Personal Care Products
• Skin and Body Care
• Hair Care and Professional Hairdressing Products
• Aesthetics, Wellness & Spa Solutions
• Makeup and Permanent Makeup Applications
• Nail Care, Manicure & Pedicure Products
• Professional Beauty Equipment
• Salon and Spa Furniture
• Packaging, Raw Materials, and Industry Services

Visitor & Exhibitor Profile
Sajam Kozmetike attracts a diverse audience consisting of beauty and spa salon owners, distributors, manufacturers, importers, industry professionals, trainers, and investors. This diversity positions the exhibition as a strong business platform serving both B2B and B2C markets.